What WordStream does particularly well is integrating these lead magnets into blog posts. For instance, if I’m reading an article about subject lines, WordStream serves up an email-related gated asset at the end. Online Example #2: Podcasts Some people, like Tim Ferriss and Joe Rogan, have ...
WordStream How to Choose the Right Keywords First, let us agree on the meaning of “the right keyword”. A great search phrase meets these three main requirements: It’s highly relevant to your online store and the products you’re selling: you only want to drive targeted traffic. It has...
The process is complex, and comprehending it is critical to achieving high ROI. WordStream is a leading vendor in the SEM software space and offers deep resources for mastering the bidding process at its PPC University site. Affiliate/Sponsored Affiliate marketingis an established form of performance...
Wordstream found that the average conversion rate for Facebook ads across industries is around 9.21%. This includes a wide range from 14.29% for the fitness industry down to 2.31% for technology. When you think about why people use social media, this makes sense. Most people are using Facebo...
In the business world, agood reputationresults in more people becoming your loyal customers. But if rumors paint a different picture, you might struggle to gain trust. That’s why it is important to understand and measure brand perception. ...
SSL is aGoogle ranking factor. Google’s reason for thisalgorithm updatewas understandable and noble: “To keep everyone safe on the web.” The search engine didn’t want to send users to unsecured and potentially harmful websites. After all, doing otherwise would impact its business long term...
And for the paid marketers among us, this GDPR impact on AdWords article from WordStream is what you need My intention is not to write a general guide, but rather to warn you about two specific things you should be doing with analytics (Google Analytics in particular) as a result of chang...
Tom has over ten years of experience in search engine marketing, including as the Director of Marketing for search marketing software provider WordStream, Inc. Prior to working at WordStream, he was an in-house SEO specialist and SEO Manager, worked as an SEO consultant for a searc...
Wordstream, a SAAS advertising platform, has crunched some numbers to give us a benchmark for this situation. Overall, the average conversion rate for Facebook ads is between 9-10%. View the list below for an industry-by-industry breakdown of conversion rates for Facebook ads. Apparel 4.11%...
According to WordStream, the average CPA in Facebook ads for all industries is $18.68. Ad frequency Ad frequency measures the number of times your ad is viewed by your target audience. Keep an eye on ad frequency to ensure that the same people aren’t seeing the same Facebook continuously...