Central to high-quality copywriting is “wordsmithing.” A consumer buys something according to a number of factors, and that includes emotion. Even a busy office manager going through an online hunt for a new supplier will be attracted to a funny headline or a compelling product description. ...
Erin has diverse passions for all things tech, travel, wine making, and olive oil production. When she’s not wordsmithing, you’ll find her high on a mountain rock climbing. Email Marketing Share this article Related Posts Email Marketing ...
Princess “Ji” Kang is a staff content writer at Acadium who unveils complicated topics about digital marketing. She's been wordsmithing for various brands and industries for nearly 6 years, after earning her Master's Degree in English Language and Literature along with her Digital Marketing ...
, which is worth taking a look at. And, if you read the post, you’ll learn a bonus fact on why it’s not necessarily wrong for me to have ended that sentence with a preposition. (One other note of interest: Though it’s not as engaging, I used the term “wordsmithing” in the...
Princess “Ji” Kang is a staff content writer at Acadium who unveils complicated topics about digital marketing. She's been wordsmithing for various brands and industries for nearly 6 years, after earning her Master's Degree in English Language and Literature along with her Digital Marketing cer...
Svitak has since fashioned her beyond-her-years wordsmithing into an inspiring campaign for literacy–speaking across the country to both adults and kids.She is author ofFlying Fingers, a book on learning. Start a TED-Ed Club at your school August 28, 2015 “We kids still dream about perfec...
But aha, that's the mastery of the myth-makers, their wordsmithing, phrase-turning and disinformation at work... where the truth is actually the opposite of what they say it is. Where "up" is down, and "right" is wrong, and Global Warming is a Chinese hoax, being "Pro Life" inclu...
Another way to add value to your webinar audience is to include a special offer that you’ll hand out at the end, like a special consultation or coupon code they wouldn’t otherwise be able to get their hands on. 6. INFOGRAPHICS THAT ILLUSTRATE INFORMATION BETTER THAN THE WRITTEN WORD ...
13- Be as clear and concise as possible.Gary Bencivenga, one of the greatest copywriters of all time,said, “effective copywriting is salesmanship in print, not clever wordsmithing. Copywriters who show off their skills are as ineffective as fishermen who reveal the hook.” ...
She is the best.” Bruce Stern Stark & Stark • New Jersey “Amy’s skillful analysis of our cases always puts us a giant step ahead of the defense. Our work sessions and drill downs are always amazing and invaluable. Her production of trial graphics and wordsmithing helps us to make ...