A novel figure has entered the influencer marketing scene: virtual influencers (VI). These new AI-based entities have become increasingly popular and commercially successful in recent years. However, compared to their human counterparts, research into the role of VI has only recently begun. Against...
What is an AI influencer?An AI influencer, also known as a virtual influencer (VI), is a computer-generated character designed to resemble a real person and promote products or brands on social media platforms.“AI influencers are beginning to gain popularity in the world of marketing and e...
How will the metaverse affect influencer marketing?The metaverse is a relatively new, somewhat complicated concept. We characterize it as an evolution of the internet: it is the emerging 3-D digital space that allows people to have lifelike experiences online via virtual reality and other ...
Heck, even the World Health Organization used a virtual influencer to lead a COVID-19 prevention campaign. Why Is Influencer Marketing Effective? There must be a reason so many brands are investing hundreds of thousands of dollars into influencer marketing, right? Well, 86 percent of marketers...
As the dawn of the metaverse fast approaches, the lines between real life and virtual reality are becoming thinner by the second. When it comes to internet glory and popularity, “realness” is no longer a priority for avid fans and followers. From social media influencers to livestreamers,...
Virtual shopping bridges the gap between online and in-store, bringing human connection to ecommerce experiences. The result is a true omnichannel experience that seamlessly merges online and brick-and-mortar.
Future of Influencer Marketing Thefuture of influencer marketingis evolving with new trends and technologies: AI Influencers: Virtual personalities created using artificial intelligence are becoming popular. TheseAI influencerscan engage audiences without the limitations of human influencers, offering brands ...
new products to purchase; in the United States, 40 percent of Gen Zersadmit to being influenced online, often by the brands featured in the videos they watch. Members of Gen Z filter a lot of information, from influencers, family, and friends, to decidewhere and how they want to spend...
Ostensibly, it’s someone who wields influence. (Duh.) But that doesn’t really match up with current usage. Influencer culture, as we know it today, is inextricably tied to consumerism and the rise of technology. The term is shorthand for someone (or something) with the power to affect...
What is an upline in network marketing? What is PBN in internet marketing? What is micro-influencer marketing? What is PPC in digital marketing? What is outbound marketing'? What is non-interactive marketing? What is outreach in digital marketing?