In terms of Lean, the value should always be considered from a customer perspective. At the end of the day, it doesn’t matter whether you came up with a great idea if the customer doesn’t see any value, and therefore she is not ready to pay for it. It is important to remember t...
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. —American Marketing Association According toPhilip Kotler, the "Father of Modern Marketing", it is ...
Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and grow your business.
Promotion is whichmarketing tactics(running a sale, publishing quality content, etc.) andchannels(social media, paid search, etc.) you’ll use to reach your target audience. Once you know those details, you can tailor your messaging to align with different campaigns and platforms. To effectivel...
Here are just a few examples of suggested principles that could help you to prioritise and integrate inclusive marketing. Use leadership to promote inclusion from within One of the first and best places to start incorporating inclusion is within your company’s corporate culture and staff. “I ...
Use ourPPC Toolkitto plan, analyze, and improve your PPC campaigns. Further reading:What Is PPC? The Definitive Guide to Pay-Per-Click Marketing Influencer Marketing This type of marketing involves collaborating with influencers in your niche to promote your products, services, or brand. ...
PPC or Pay-Per-Click is a part of Digital Marketing. In this blog, we will cover What is PPC in Digital Marketing and how does pay-per-click works?
A marketing strategy is the long-term blueprint for your entire marketing department. It details your business’s overall goals, as well as the channels you’ll use to reach your target audience and achieve those ambitions. Amarketing plan, on the other hand, is a condensed version of your...
What is experiential marketing? Experiential marketing, also called experiential brand marketing, grassroots marketing, engagement marketing or live marketing, is a way for brands to connect with consumers through experiences. Though these experiences are typically in person, they often have digital compone...
Everything is in context Cost-effective Better qualified leads and conversion rates Increases brand awareness and trust Encourages the use of more than one marketing channel Everything is in context Instead of blasting generic marketing messages to a wide audience, inbound marketing focuses on bringing...