UTM parameters consist of five main components: source, medium, campaign, term, and content. Here is a brief overview of each component: Source The “source” parameter in UTM tracking refers to the origin of your website traffic. It identifies the platform or website that directed users to...
UTM campaign tagging parameters, and the HTTP referrer field just discussed, in that order. Ifnoneof these are set AND if there isno prior campaign dataassociated with the user’s browser (ID is clientId in the _ga cookie), then Google Analytics will mark such traffic as… wait for it…...
(Plus, get afree UTM parameter toolfor creating and organizing your UTM codes. [Not sure what UTM parameters are? Then you’ll definitely want to download the ebook. Click the button above to get your own copy.]) A Google search showed me several articles (such ashere) about this extra ...
If they succeed in visiting your website, all such traffic is reported as direct traffic by Google Analytics. For example, If a user directly enters optimizesmart.com in the browser’s address bar and clicks on ‘Enter’, that session will appear as direct traffic in the Google Analytics re...
How to Create UTM Codes in Google Analytics There are two ways to create UTM codes for Google Analytics. The first method is to create them manually. However, this can become a long process that makes it easier to make errors. This could cause misinformation in your data and failure to op...
UTM (Urchin Tracking Module): Code added to URLs for tracking campaign performance in Google Analytics. CDN (Content Delivery Network): A network of distributed servers delivering web content to users based on their geographic location. SaaS (Software as a Service): Software distributed online on ...
UTM Source Bysource– if you are promoting your campaigns on Twitter and LinkedIn, to see which social media platform brought more traffic, you need to use a similar bit of code. The way to do that is to add the source name – whether it’s Twitter, Quora, Google, LinkedIn, or your...
Google discontinued Urchin in 2012 and integrated UTM codes into its own software. While you can view traffic source information in Google Analytics by default, UTM codes allow you to dive deeper into the data to uncover the exact content that is pulling in visitors. If you have Google ...
There aretwo options for how to do this in GA4: If you don’t want to use Google Tag Manager (I see no reason why you would want to avoid GTM, but sure, I am biased here), the first option is to set up theGoogle tag for Google Ads conversion tracking. ...
How to use UTM codes and parameters in your social media links With UTM codes, we’re trying to help Google Analytics tell us the story of how our social media traffic is getting to us. We’re trying to answer three questions: