Google Analytics is the best web analytics tool by Google to understand business insights, measure advertising ROI, analyze website traffic and its users.
Practitioners and analysts alike know social media by its many websites and channels: Facebook, YouTube, Instagram, Twitter, LinkedIn, Reddit and many others. Social media analytics is broader than metrics such as likes, follows, retweets, previews, clicks, and impressions gathered from individual...
AI analytics refers to a subset of business intelligence that uses machine learning techniques to discover insights, find new patterns and discover relationships in the data. In practice, AI analytics is the process of automating much of the work that a data analyst would normally perform. While ...
You wouldn’t get those insights from Twitter’s Native Analytics Tool. Continuity between web and social analytics advertisement Instagram’s analytics can’t tell you what a user is doing once they leave the app and reach your website. Once a user’s interaction with your brand goes out...
Social media analytics also provide the data to quantify the return on investment (ROI) of a campaign based on the traffic gained from social media channels. Marketers can analyze how different social platforms like Facebook, LinkedIn and X (formerly Twitter) perform and determine -- and determin...
likely, that will either be through theJetpack pluginand its built-in stats or through Google Analytics and its unbelievably detailed set of tracked metrics. When you sit down to really parse those numbers, you’re getting into data analytics at varying levels. But just what is data analytics...
Network analytics is any process where network data is collected and analyzed to improve the performance, reliability, visibility, or security of the network. Today, network analytics processes are being increasingly automated. As a result, IT staff can monitor performance, troubleshoot problems, and...
10 Best Free Twitter Analytics Tools You’ll Love to Use The 9 Most Common Mistakes on Twitter Wrapping Up Is can you see, signing up for Twitter for Professionals gives you several benefits, helping you differentiate your account from personal ones, share important information with poten...
What Is Twitter Verified? Screenshot via@premiumvia Twitter Let’s start by saying that although Twitter is now officially X, we know that the rebrand has been challenging for long-time Twitter users. Therefore, for simplicity’s sake, we’re going to refer to the new platform as Twitter/...
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