Most people assume that 100% of direct traffic is made up of the traffic that directly visits their website (by typing the URL in the browser address bar) or which comes from bookmarks.But this is not often the case. Whenever Google Analytics cannot determine the origin of the traffic sour...
Unlike online advertising, the traffic you get through SEO is free. Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month. To illustrate, our blog generates an estimated 572K visits per month from Google. Without SEO, we’d have to spend over...
SEO traffic is the number of visitors that come to your website from a search engine‘s organic results.
SEOis the subset of SEM that focuses on organic results. It generates traffic that you don’t have to pay the search engine for. Pay-per-click (PPC)marketing is the subset of SEM that focuses on sponsored (paid) results. It involves setting up ad campaigns, paying to run them, and ge...
The first step you need to take to analyze SEOorganic trafficin GA4 is to navigate to the reporting interface. Once you’re in the GA4 property, click on the “Reports” tab in the left-hand menu to access the reporting interface. ...
Traffic share = topic share aka “topical authority” How to build topical authority in four steps So how do you build topical authority for your site? First, you need to cover all the obviousSEO basics. Assuming you’ve got the basics covered, building topical research is pretty straightforwa...
snippets. After all, FAQs are made to be packed with various questions and answers. Questions which closely match user queries act like long-tail keywords – and that’s where SEO finally comes in. The best way to find out what queries your users type in Google is to use a keyword ...
Once your ad is properly optimized for SEO, submit your ad to the classified platform. You can’t ignore analytics if you want to effectively use classified ads to improve your website’s SEO. So, monitor the performance of your ads by tracking clicks and your website traffic using tools ...
As a result, your content will earn more links and Google will send you more traffic. This is ‘perpetual growth’ in action. Chapter 2 – How search engines work Search engines have three main tasks to perform: Crawling and indexing the web ...
As a result, Google and other search engines increasingly value user experience. Today’s SEO is more than headlines, content, and social shares. It takes more than that to drive organic traffic. Your digital marketing strategy begins with positioning yourself as an authority in your niche and ...