What is a book nowadays in a world of Kindles and iPads? Traditional publishers are traveling a long and confusing road into the digital future. Here's the conventional wisdom about publishing:People expect e-books to be cheaper than physical books, and that drives down prices. But the story...
Disadvantages of Traditional Publishing It’s Highly Competitive In most cases, you will first need to get an agent. This process is almost as difficult as getting a book selected by a publisher. It can take several months to years. After acquiring an agent, they begin working to...
Apache Hadoopis a free and open-source software framework that runs on a cluster composed of many independent machines, each with its own local storage. The software is designed to work with commodity hardware, such as traditional desktop processors, and memory. The major purpose of this seemingl...
The lines between traditional and self-publishing is blurring. In fact, some traditional publishers are launching their own self-publishing imprints. We've lined up four leaders of the self-publishing world to share lessons learned and how we can all work together. The webcast features insights ...
Social media marketing is an important category of digital marketing that involves encouraging customer communications on a company’s own site, or social presences such as Facebook or Twitter or in specialist publisher sites, blogs and forums. It can be applied as a traditional broadcast medium ...
What is social commerce? Social commerce is the buying and selling of goods or services directly within a social media platform. It involves taking social media beyond its traditional role in the discovery process. Instead, users will get to complete the entire purchase journey within the same pl...
What makes it possible for all this to happen so fast is that, unlike traditional AI, which has been quietly automating and adding value to commercial processes for decades, generative AI exploded into the world’s consciousness thanks to ChatGPT’s human-like conversational talent. That has als...
Why is social media customer service important? Social media is where your customers live—making it a key part of delivering standout customer care. They’re already asking questions, sharing feedback and starting conversations on platforms like Facebook, Instagram and X. Supporting them there mea...
The ultimate goal of digital marketing is to drive a customer or buyer towards a purchase. Digital marketing lets both B2B and B2C marketing teams engage with a broader audience than possible through more traditional marketing tactics. They can also target more relevant potential customers, boosting...
The intimate nature of these formats helps build stronger trust with audiences, often resulting in higher conversion rates than traditional social media platforms. How affiliate marketers make money (and how much) As you explore affiliate programs in 2025, you'll encounter various compensation models....