What is a Touchpoint? touch - point noun Is also known as “contact point”, and it represents any meeting where a business interacts with its customers to provide specific information, services, or financial transactions. This encounter can take place online, via phone, or face-to-face. ...
A customer touchpoint is any direct or indirect contact a customer has with abrand. Customer touchpoints can occur within and outside of a brand's control and may happen before, during or after the purchase of a brand's product or service. Interactions between customers and brands may be ind...
Shopifyis one of the world’s most successful eCommerce platforms out there. It also offers a headless commerce solution for brands that want to launch apps using their own tech stack. A headless solution connects a frontend touchpoint like a mobile app to a backend infrastructure (in this cas...
Last-click attribution measures which touchpoint — an ad, blog, video, or web page — the customer last clicked on before making a purchase. It assumes this touchpoint is what pushed the lead to place an order, helping marketers identify marketing channels and touchpoints that have the most ...
Customer experience is not just a set of actions. It also focuses on feelings. How do your customers or prospective customers feel about your brand? At every customer touchpoint, you can improve—or destroy—how your customers feel about you. So there are important decisions to make at each ...
Customer lifetime value (CLV) is a key stat to track as part of a customer experience program. Learn what it is and how to track it!
What is a CX strategy? A customer experience strategy lays out the actionable plans needed to deliver a positive, valuable, differentiated customer experience (CX)—no matter the customer touchpoint. A customer experience strategy should consider any/all competitive insight, consumer and marketplace re...
This prospect-level customization improves my response rates and helps me build stronger connections from the first touchpoint. Performance Metrics You want a tool that offers clear, actionable performance metrics. I've found immense value in tools that not only boost my productivity but also ...
With compute, storage, and networking technologies that span edge to cloud, Intel enables a data-centric world—one that lets retailers collect and manage data from any touchpoint, be it in the store or online. Our technologies make it possible for retailers to analyze data on the spot, right...
They’re designed with the goal of optimizing the customer experience at every available touchpoint throughout a customer’s journey. While achieving this main objective, CCaaS solutions also help customer service agents become more efficient and productive. UCaaS, in contrast, focuses more on ...