强调科学革命中认识论之外的因素的意义在于,不同的范式或者说世界观念(world views)之间是不可通约(incommensurable)的,它们很难简单地借助事实相互比较,这就为科学革命的过程加入了任意性的因素。 一些更加激进的科学哲学家就此做出发挥,放大科学认知中的相对主义和无政府主义,认为科学仅仅是一种不同的世界观,而不...
Marketing is a way for companies to reach out and speak directly to their current and future customers, including potential investors.
Marketing strategy is the enterprise Marketing Department according to the strategic planning, in consideration of the external factors such as market opportunities and the status of the internal resources, on the basis of target market, select the corresponding marketing strategy combination, and ...
Marketingis the managementprocessfor identifying, anticipating and satisfyingcustomerrequirements profitably. The Chartered Institute ofMarketing(CIM). Accessed 2012. The CIM definition looks not only at identifyingcustomerneeds, but also satisfying them (short-term) and anticipating them in the future (lon...
Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.
Theory – understanding why – and this being accepted by a wider community of people Observation and Description Observation may include personal or professional experience and wider reading on the subject. What we usually observe is not the cause, but the effect. In undertaking research, observatio...
To understand more about the theory behind why marketing matters, we recommend the ideas and work of Michael Porter. He is credited with developing the concept of competitive advantage, for example. There's a lot to be gained from understanding his research and incorporating it into your ...
该书原点二维印象图 成功率是非常低的,用来做趋势跟踪不是一个好的方法。或者说是不适合我的,曾经用它跟踪了4个,4个都都是惨败, 都跑到前方底点的下面,亏大了。 其它的理念是正确的。 自己写了一具小工具用来快速生成映射图http://www.qianfa.net/Tools/AdamsTheory.asp... (展开) ...
” The whole theory of Inbound Marketing revolves around customers and their trust. Inbound Marketing offers a number of benefits. Some of the perks are listed below:Cost-effectiveness: Inbound marketing is typically more cost-effective than traditional outbound marketing strategies like advertising ...
How Cognitive Theory in Market Research Works Consumers move through a number of stages on the way to making a purchase. Buyers are said to move through a marketing funnel, which represents the commitment to making a purchase. It is easy to become focused on the movement of consumers through...