Uber is a transportation and ride-sharing technology company that allows passengers to book rides and drivers to charge fares and get paid via a smartphone app. By hiring independent contractors as drivers, Uber created a new business model that changed the way traditional transportation companies op...
It's like booking a ride-share (e.g., Uber Technologies Inc. (UBER) at the current price surge. You need a ride now, so you're accepting whatever fare is quoted, even if it fluctuates because of demand. A limit order, meanwhile, is like setting a "price alert" on the ride-share...
The benefit of being a painkiller company is that your target customers are probably looking for a solution to whatever problem is causing them the pain. Maybe they've tried other products, or even invested time and money trying to create their own solution. A useful way to think of customer...
Consider product-market fit: Bill Gurley, a venture capitalist who was one of the earliest investors in Uber, makes the point that not all markets are created equal. For example, healthcare is a massive market worth trillions of dollars, but it's notoriously tough to "disrupt" because of ...
Write copy that clearly addresses the benefits of your product or service. Change copy based on your target audience, as what they value in your products and services may differ. The landing page below for Uber targets new drivers. There’s a clear call to action appealing to a driver’s ...
Target Audience: Who is experiencing the problem that your product solves? How much are they willing to pay for a solution? What are the pain points and frustrations that you can alleviate? Competition and Demand: Who already offers what you’re launching? Is there a demand for the product,...
Penetration pricing is the process of entering a new market with a rock-bottom price. Businesses will maintain this low price for a short period and then raise their prices once they attract customers. Advantages: Helps with building a new customer base Allows for easier market entry Disadvant...
Learn what product marketing means, how it works, and how to create a go-to-market strategy with this ultimate guide!
Unicorn is the term used in the venture capital industry to describe a startup company valued at over $1 billion. The term was first coined by venture capitalist Aileen Lee in 2013. Some notable unicorns include Uber Technologies Inc. (UBER), Robinhood Markets Inc. (HOOD), and Maplebear In...
Discover expertly curated insights and news on AI, cloud and more in the weekly Think Newsletter. Subscribe today Digital transformation domains In digital transformation, domains are essentially targets or levers for transformation. Most digital transformation strategies target one or more of these domai...