Content marketing fails when there is no set strategy or when the strategy is too loose. The purpose of content marketing is to bridge the gap between the business and the consumer-to make the consumer trust and engage with your brand. And without clearly identifying who your aud...
If you want those dividends, you need to make sure you own shares of the stock by the ex-dividend, and the ex-dividend can impact your investment strategy. What is the ex-dividend date? The ex-dividend date, sometimes called the ex-date, determines if a shareholder will receive an upc...
As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows thatthe most effective purchase drivers on social mediaare recommendations from friends, comments and pro...
The best thing is, it’s not so difficult to do it online either. All you have to do is to send an automated thank you email right after they perform an action. To make the message even sweeter, you can also add adiscount code, store credit, or free delivery– they’ll know it w...
The more time your closers spend taking moonshots, the less sales they actually make. That’s why the fastest growing B2B brands on the planet also run the largest and most sophisticated sales development teams in their class. The key takeaway: selling success is directly proportional to the ef...
James Taylor of Embryo advises to keep the campaign report on one page: We’d rather reduce the amount of data so that we can focus on exactly what the client wants to see, and make it as easy as possible to see how a certain strategy approach benefited their organic visibility and reve...
When I worked in sales, trying to manage the pipeline without access to customer success data was a constant struggle. Is that customer ready for an upsell? Are they happy? Have they churned? Who knows! Whatever the cause may be for your organization, it‘s clear that data silos aren’...
The takeaway? You can’t ignore personalization—it’s increasingly popular, and customers expect it. Luckily, omnichannel marketing can help you leverage the strategy more effectively. Personalization is the keyto a successful omnichannel strategy, but it’s about a lot more than using the name...
What Is Sales Management? Sales management refers to the process of driving sales performance to achieve results. Sales managers are responsible for sales team performance management, pipeline and forecasting, territory planning, sales meeting leadership, and talent management. Sales coaching including moti...
Here are the three key differences between SEO and PPC: While traffic from SEO is free, traffic from PPC requires a cost. SEO is a long-term marketing strategy—it requires consistent time and effort to see results. PPC is a short-term strategy that brings quick results. SEO focuses ...