The rise of the Stanley H2.0 tumbler is also a case study on how to tie marketing innovation to a big lifestyle trend—in this case, health and wellness, which is now a $450 billion industry in the U.S., of which water consumption is a part. “It’s a product that coincides with...
The momentum came in waves. First, there was social media. Then came the car fire incident – a viral TikTok showing a Stanley tumbler emerging unscathed from a burned-out vehicle, ice still intact inside. The video exploded, and Stanley pounced, offering to replace not just the cup ...
Courtesy of Stanley The Neon Quencher H2.0 Buy Now at stanley $45 Buy Now On Amazon Staying hydrated is the healthiest way to endure long days in the festival sun. Stanley released a neon collection of its bestselling Quencher H2.0 Tumbler. The neon collection is available in ...