What is the role of sales promotion in the marketing mix? A. To provide customer service B. To manage production processes C. To promote products and increase sales D. To conduct market research 相关知识点: 试题来源: 解析 C。解析:销售促销在营销组合中的作用是推广产品和增加销售。A 选项...
What does “promotion” mean in marketing mix ().A.It refers to the amount a customer pays for a product.B.It refers to the marketing communication used to make the offer known to potential customers and persuade them to investigate it further.C.It re
The marketing mix consists of the four key elements of a marketing strategy: product, price, place and promotion. Price Price is the cost of the product that the consumer pays. During product marketing, it is important to set a price that reflects the current market trends and is affordable...
Basic Marketing: A Managerial Approach, E. Jerome McCarthy further distilled the “marketing mix” into the four Ps of marketing, writing that “a marketing mix is developed next out of four ingredients, called the four Ps: product, place (that is, channels and institutions), promotion and ...
The role of product in the marketing mix is one of the key components that makes the entire process of connecting with consumers and generating sales possible. Along with price, place, andpromotion, the product provides the ultimate value to the customer and serves as the entire reason for th...
Promotion Marketing Mix Product The marketing mix product simply refers to what is being sold. When we talk about the product, we mean elements like quality, packaging, design, and brand. In developing the product, you must ensure it meets the demand for your market, aka does your target ...
What is Promotion Promotion is one of the four elements of marketing (21) (product, price, promotion, place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision. The (22) of five elements...
The elements of a marketing mix are the aspects of marketing that a business will leverage to promote its goods or services. There are generally four main elements to consider: product, price, place, and promotion. However, this is often expanded to include a fifth crucial element, people. ...
in that the shape is easy to carry and can be opened with relatively little difficulty. The packaging can also be crucial to the promotion aspect of the mix, since the exterior of the package can include important information about what the product can be used for as well as any recommenda...
B.It is the combination of marketing activities a company uses to set the price and avoid risks. C.All of above D.None of above 参考答案:B 参考解析: 根据题干关键词定位至第二段首句Despite the increased role of non-price factors in the modern marketing process, price remains an important...