Marketing and the Natural Environment: What Role for Morality?This article explores the literature relating marketing to the natural environment from the point of view of morality. It argues that the issue of morality hasSocial Science Electronic Publishing...
clayandcementtoformbricks.Thematerialhelpskeepthebuildingcoolinahotenvironment.A wide,raisedmetalroofprotectsthebuildingfromrainandhelpsairflow.Kéréinvolvedthelocal communitythroughoutthedesignandbuildingoftheschool.Thenumberofstudentsattheschool increasedfrom120to700. KéréisthefirstAfricantobehonoredwiththePritzke...
Also known as environmental or ecological marketing, green marketing is thepromotionof various types of goods and services that are considered to be environmentally safe. These products are normally designed using natural or recycled materials, and are said to have little to no negative impact on t...
3. Basic elements of marketing concept有关市场营销的核心概念(1) Need, want and demand 需要、欲望和需求It is necessary to grasp some fundamental concepts in order to understand how marketing works. The followings are the core concepts in marketing....
Stealth Marketing:A low-cost strategy that strives to market to a customer without the customer realizing it, such as integrating products into TV shows. Ambient Marketing:A technique that blends into a natural environment, such as advertisements on a bus bench. ...
FALSEif the statement contradicts the information NOT GIVENif there is no information on this 1 Cotton growing was expected to raise more money than other crop. 2 Some of the local agro-chemical dealers had been farmers in the past.
Learn what green packaging is & how using the most sustainable packaging materials helps both the environment & your business. Read more here!
This article explores the literature relating marketing to the natural environment from the point of view of morality. It argues that the issue of morality has not been developed in any comprehensive or cohesive way in this literature and subsequently se
Green marketing is a very popular term in recent times and is increasingly present in the communication strategies of companies. However, it has long been known that the “throwaway mentality” of consumers has a negative impact on the environment, as well as on working conditions in producing ...
The green advertising trend – featuring ads that explicitly or implicitly address the relationship between a product or service and the natural environment, promote a green lifestyle, or present a corporation as environmentally responsible – is growing fast. Many ads now feature a range of clever...