That is perhaps where neuromarketing has the most potential. When asked about cola drinks, most people claim to have a favourite brand, but cannot say why they prefer that brand's taste. An unpublished study of attitudes towards two well- known cola drinks, Brand A and Brand B, carried out...
To take one recent example, a region behind the forehead called the medial prefrontal cortex supposedly represents the self: it is active when we (“we” being the Americans in the study) think of our own identity and traits. But with Chinese volunteers, the results were strikingly different....
This state of affairs is often overlooked, warranting renewed focus on what the prefrontal cortex is and does. 机译:在进化过程中,前额叶区域的大小相对于皮质其余部分有所增加。它在人脑中达到最大程度,占大脑皮层总面积的30%。这种生长伴随着皮质区域的系统发育分化。有人认为,人脑的前额叶区域在质量和...
Happiness is the state of sustained pleasure, associated with reward, which is an emotion involving brain structures. The emotion of pleasure and reward seems associated with the dopaminergic activation of a circuitous pathway, first involving a descending medial forebrain bundle component and then ...
Medial prefrontal cortex (mPFC): This region of the brain is linked with self-awareness, social cognition, and social behaviors. Oxytocin binds to mPFC receptors and promotes relaxation. Nucleus accumbens (NAcc): This part of the brain is also linked with controlling feelings of reward, satisfact...
Part of the brain called the medial prefrontal cortex (mPFC) lit up when people experienced relaxing or tingling sensations while watching ASMR videos. The mPFC is involved in myriad functions, including processing and directing social behaviors such as grooming. This might explain why gentle to...
(it’s technically the medial prefrontal cortex). This is the part that processes information relating to ourselves and our experiences. Normally the neural pathways from the bodily sensation and fear centers of the brain to the Me Center are really strong.When you experience a scary or ...
The results showed that when patients talked about mental pain and emotional stress, there was a significantly reduced neural activation in a specific region of the PFC, the dorsolateral prefrontal cortex (DLPFC), and the medial prefrontal cortex. These regions of the PFC are related to working ...
Research has found that more grateful people have more brain activity in the medial prefrontal cortex, the area associated with learning and decision-making. This brain activity persisted a month later, suggesting that gratitude has long-lasting effects. Gratitude can overpower negative emotions Feeling...
Happiness is the state of sustained pleasure, associated with reward, which is an emotion involving brain structures. The emotion of pleasure and reward seems associated with the dopaminergic activation of a circuitous pathway, first involving a descending medial forebrain bundle component and then ...