Either way, our guess is that you’ve definitely heard ofgreenwashing. The term has been around since 1986 and has been increasing its notoriety for years now. Such widespread knowledge surrounding greenwashing means that brands are being called out for it, almost every week. It’s mainly due ...
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Greenwashing is a primary example of one of such means, in which case a company provides a misleading and false impression about a product’s environmental friendliness. Keep reading to know more about the meaning of greenwashing, its examples, and how to avoid it. Understanding Greenwashing ...
Learn what greenwashing is and how you can spot products and brands that are pretending to be environmentally friendly but aren't!
Greenwashing isn't always an overtly false claim; it can be a claim that isn't entirely accurate or is in some way deceptive or misleading. For example, the European Commission found in a 2020 study of 150 corporate environmental claims that 53% gave vague, misleading or unfounded information...
How to avoid greenwashing Here are 10 basic greenwashing tactics to avoid: Fluffy language:Don’t throw around words or terms with no clear meaning (e.g., “eco-friendly” or “natural”). Green products versus dirty company:Watch out for hypocrisies, such as efficient light bulbs made in ...
A deep dive into the effects of greenwashing and updates on the guidance of green claims. With recommendations on how brands can avoid greenwashing and take accountability.
Sometimes meaning comes across best when you show as well as tell. With that in mind, here are 3 examples of brand purpose and the impact it can have. Nike The sportswear giant won an Emmy in 2019 for its ‘Dream Crazy’ ad starring Colin Kaepernick. The ad was a clear expression of...
The bottom line: we’re here to help you avoid greenwashing and decode eco-friendly claims so you can make sustainable choices while shopping. What is the definition of eco-friendly? According to Merriam-Webster, the official definition of eco-friendly is: “not environmentally harmful.”...
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