The meaning of the logo, colors, and typography, everything is thought through (find the full version here). Afterword Your brand book is more than just branding elements; it’s the soul of your brand. Whether it’s a detailed manual or a basic style guide, it should create a cohesive...
The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others […] Read More Everything you need to know about trademarking a logo You know those little superscript symbols next to brand names and logos—™ and ®? They’re the trad...
Do you need to use Google Analytics? Ask yourself – do you have a lot of data with you that you believe can be leveraged into useful information? If the answer is yes, then, of course, Google Analytics should be a tool you should look at. It can answer all of the following question...
Although every logo is unique, the sizes in which you save and share them are not. Great logos can be resized and quickly produced across hundreds of different contexts. Having different logo variations is essential for your business. It allows you to comfortably fit your logo into every applic...
A combination of aesthetic and functional elements, web design is a type of digital design that determines the look of a website—such as its colors, fonts, graphics and user interface (see our guide on website design best practices). Today, creating a website is one of the pillars of...
When the entire organization is contributing story ideas, there is a sense of ownership and pride that carries through. Employees can be hesitant to mix business and pleasure, meaning they don’t always want to promote their company’s marketing efforts with their social network. Whe...
Here are the three main elements of a logo: 1. Typography A few examples of famous brands that use typography in their creative logo are Disney, Google, LinkedIn, Coca-Cola, or Netflix. Some companies go for the full business name in the logo, which works great if the name is short ...
It’s great to see a simplified interface. Like most people, we never used most of the tabs on Google Maps. There are also lots of other quality-of-life features that we’re excited about. There’s a new sheet-based interface, meaning you can see and interact with things on the map...
An Internet Protocol address is a unique numerical label assigned to each device connected to the Internet, including computers, phones, tablets, servers, cars, and more. A quick Google search for “what is my IP address” will bring up the IP address associated with your internet connection....
Professional-grade monitors often have the added advantage of coming pre-calibrated, meaning the manufacturer took the extra step of performing calibration testing and adjustments after the monitor was built but before it was shipped. Many buyers prefer pre-calibrated models because it ensures their wo...