A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. Table of contents What is a focus group? Step 1: Choose your topic of interest Step 2: Define your research scope and hypotheses Step 3: Determine your focus ...
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etc. Focus groups are more useful when interrelation among people is promoted, to create richer responses and reactions in comparison to individual, isolated interviews. Instead of short, simple answers, the researcher encourages open answers as a way to identify issues and opinions that were previou...
Format of a focus group The basic structure of a focus group is a group discussion amongst participants, with guidance from a moderator. Sometimes this facilitation is more involved, and other times it’s very light. No matter the approach, the line of questioning will have been carefully dete...
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A focus group is aqualitative researchmethod where individuals are brought together to discuss a specific topic or subject. The aim is to capture a range of viewpoints, opinions, and insights from participants. It is commonly used across various fields, encompassing social, economic, sensitive, and...