In my opinion, the most critical thing, or habit, that leads to marketing campaign success is for a company to… Embrace the mindset of a publisher, and embrace the fact they need to give something of value away (information, expertise), before asking anything of a prospect....
Different Destination Marketing Organizations (DMOs) favour different category headers and, moreover, argue vehemently against the use of others. MICE, an acronym meaning Meetings, Incentives, Conferences, Events is widely used in Asia and Europe but often disliked in North America and Australia where...
A consumer’s eyes will dart quickly around the shelves meaning a first impression is essential. When their eyes flash over to a product, they should be able to tell exactly what its intended uses are and get a sense of the brand’s identity. What Are The 6 Ps Of Marketing? The 6 Ps...
As a marketer, you collect valuable information with each campaign you send andevery customer interaction that results from it(including clicks, views, and purchases across new, existing, and prospective customers). Your customer knowledge is one of the most valuable resources you have for improving...
Share Discover your competitors‘ strengths and leverage them to achieve your own success Free Competitor Analysis Tool Carlos Silva Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, ...
000 impressions of an advertisement on a web page. What is important about CPM marketing when it comes to digital marketing is understanding the meaning of an impression. An impression means the ad, as an element of a web page, loaded and received a view. This isn’t the same as a ...
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It’s clear: Trust spurs spending, and consumer trust is all important, especially with e-commerce dominating retail, meaning many buyers never get to interact personally with sellers. To gain trust, your prospect must become familiar with your stance on certain topics, your brand image, and ev...
Here are the primary advantages of PPC campaigns: PPC Campaigns Drive Results Quickly You can get a campaign running within a day as long as you have creative assets, copy, and a budget at the ready. And most of the waiting time is for the platform to approve your ads. ...
Most affiliate programs still use last-click attribution, meaning the affiliate who drove the final click before purchase receives full credit. However, multi-touch attribution models are gaining popularity, recognizing the various affiliates who influenced a purchase decision. ...