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Some other useful methods are the SWOT analysis (an assessment of your company's strengths, weaknesses, opportunities and threats), PEST analysis (how external political, economic, social and technological factors affect your business) and BCG matrix (another way to examine the competitive landscape...
Maneuver warfare.This is a strategy used in the military that emphasizes disrupting the enemy's decision-making skills to defeat them. Maneuver warfare revolves around surprise and deception. The concept of the OODA loop was derived from the strategy of maneuver warfare. Mental models.These are re...
What Is Swot begin to think in terms ofwhatthe firm can do well and where it may have deficiencies. Strengths and weaknesses exist either because of resources possessed (or not possessed) by the firm‚ or in the nature of the relationships between the firm and its customers...
Risk appetite is the volume of risks that a firm is willing to incur while undertaking a certain project. It is mostly attributed to the differences in nature and size of the firm, strategic ideas, and the type of project partaken. Thus, firms willingly engage in...
What is SWOT in marketing? What is internet marketing? What is meant by affiliate marketing? What is promotion as it relates to marketing? What constitutes the marketing mix? What is the distinction between cause marketing and social marketing?
When information is presented in a visual network of connected ideas, our minds can more easily grasp and retain complex concepts. The spatial relationships between ideas and visual elements like colors and shapes create multiple memory cues that strengthen recall. Organizing information in this way...
It is opportune here to examine the concept of ‘information versus ‘intelligence’ since the terms are sometimes incorrectly used interchangeably when in fact they mean different thing. Gathering information using data-driven and other methodologies is the first step, but on its own, it is largel...
Concept Testing:Evaluating product ideas before full development. Product research ensures that new products meet market needs and have a competitive edge. How Does Market Research Work? Market research is essential in business. Its primary purpose is to evaluate the viability of a new product or ...
Situationism is a psychological theory that stresses the importance of situational and external factors in behavior and personality. Situationists... Learn more about this topic: SWOT Analysis | Definition, Process & Examples from Chapter 2/ Lesson 3 ...