Under trademark law, legal rights can potentially last indefinitely if the trademark owners continue to use the mark and maintain the registration. PatentPatents give inventors the exclusive right to their inventions for a set period. The purpose is to encourage innovation by granting this temporary ...
Typically, vision statements are written before thestrategic planning processbegins as this is when it will have the most impact. For example, consider writing a vision statement when an organization or a project is first established as it will provide a sense of direction. Make sure it’s esta...
The making of Starbucks logo, is in itself a fascinating tale. Once the founder trio had decided on a better name for their brand, they started to work on their logo. The original logo featured a mermaid with two tails, (also known as a “siren”) from Greek mythology, which lured the...
There are two main options for designing a logo: you can hire someone to create one for you or do it yourself. There are pros and cons to each option and deciding which is right for your business depends upon your budget, skills, and tools. When you hire a graphic designer, you hire ...
These small but mighty symbols are a part of our daily lives—and an essential part of your branding efforts. Learn in depth what is a logo and why it matters.
As of 2023, Apple is one of the world's most valuable brands, with its products instantly recognizable even without the brand name present. Starbucks Starbucks has become synonymous with gourmet coffee, with strong brand recognition. The mermaid logo, the unique ambiance of its stores, and the...
Brand recognition takes awareness a step further. It means that a brand isinstantly recognizable from one or more of its elements.It might be a part of a logo, a storefront, or packaging for example. When you see a brand, you feel an instant connection to the company it represents. You...
Are trademark symbols necessary? When the R symbol is used on the Adidas and McDonald’s websites it looks more like a few stray pixels.
So what do you think of all this? What is the seismic shift of the Starbucks customer? Is it simply that people love Mobile Order and Pay but don’t shop for other Starbucks things on StarbucksStore.com? Please weigh in!
But the fact that the logo is so famous that it has not one but several myths floating about it tells a story in itself. The symbol of the apple (with the tiny aforementioned twist) is a very sleek and literal visual cue for the word “apple.” The logo bridges age-old, earthy ...