The expenditure approach is a method of calculating GDP by adding up the money spent on goods and services. It consists of four...
The Silk Road spirit is consistent with the ideal of “all states joining together in harmony and peace” long upheld by the Chinese nation, with the Chinese people’s principles of amity, good neighborliness and “helping others to succeed while seeking our own success”, and with the call ...
Marketing relates to a set of activities and initiatives undertaken by a business to promote the purchase of a product or a service. It follows a multi-disciplinary approach where the companies follow a wide range of actions to attract customers, maintain relationships, and nurture them until they...
Market penetration is often associated with the “Ansoff Matrix.” This strategic planning tool helps businesses decide between different avenues for growth. The matrix presents four key growth strategies arranged according to whether they involve new or existing products or markets. ...
While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. While the funnel is centered around the awareness, consideration, and decision stages ...
You can apply Google’s AdSense approach to your business, too. To set yourself apart from competitors, take the time to find things that your competitors aren’t doing and adapt to fill unmet needs. Slack Slack, an instant messaging platform often used for workplace communication, started out...
On the flip side, outbound (or “push”) marketing is a more traditional form of marketing. It's when a company starts the conversation and sends its message out to a wide audience. It's a product-centric approach. Instead of attracting customers with relevant and valuable content, the com...
Many businesses offer affiliate programs, such as the Shopify Affiliate Program. A more direct approach is to reach out to the owner of a product you find appealing and inquire if they have an affiliate marketing program. If they don’t, they might be open to setting up an arrangement, ...
Once a company goes public, its stocks can be traded freely on the stock market. This means that investors can buy and sell shares among themselves. This is the secondary market for stocks, and most trading is done through stock exchanges. This part of the larger stock market dates to at ...
The income approach is a real estate appraisal method that allows investors to estimate the value of a property based on the income it generates.