Milan Pickl BermejoM. NepomucenoACR North American Advances
Excess mortality has been used to measure the impact of COVID-19 over time and across countries. But what baseline should be chosen? We propose two novel approaches: an alternative retrospective baseline derived from the lowest weekly death rates achieved in previous years and a within-year ...
MARCELO VINHAL NEPOMUCENOConcordia UniversityLIANG HUANGConcordia UniversityMARIE-ODILE RICHARDUniversity of MontrealCambridge University PressJournal of advertising researchLaroche M, Nepomuceno M, Huang L, Richard M (2011) What’s so funny? The use of humor in magazine advertising in the United ...
France and China is compared through content analysis to determine the rates in which humor is used in advertising in each country, whether the use of humor varies according to the type of product being advertised and if the use of humor differed in advertising of luxuries and personal consumer...