The Facebook Graph API is all about getting data into and out of Facebook. With this API, you can query data and create powerful dashboards to understand your content and audience better. For example, you can extract information from your own Page that shows who wrote each post and how ...
The Delivery status will be shown as ‘Active (Learning)’. This is an indicator Facebook has added within the past few months, but the learning phase itself is nothing new. When your ad campaign first starts running, the Facebook algorithm needs time to determine who to show it to and ...
What is the Facebook Conversions API and how to use it The cookieless world is fast approaching, and businesses need to be prepared. One way to do this is to use the Facebook Conversions API (CAPI). Many browsers are now blocking third-party cookies by default, there are ad and cookie...
Facebook uses a proprietary algorithm, known as EdgeRank, to determine which posts show up in a user’s News Feed. The EdgeRank algorithm basically sorts through all the content posted by a user’s connections, and then offers up those posts that it deems relevant. Researchers estimate that,...
How does Facebook reach work? How Facebook reach works changes with the changes in Facebook’s algorithm. At this point, the algorithm is focused on what Facebook users want to see, and that means the platform is trying to help the right content reach the right audience. ...
Ad reach is both a measure of how well your ads performed but also how well you managed to hone in our audience. How does Facebook reach work? Recent changes to the Facebook algorithm have been designed as an attempt to show users more of what they want to see. To determine where ...
Recently, Facebookannounced changes to its news feed algorithmto focus on “meaningful interactions” between your friends, family and groups. Facebook will try to predict which posts are sparking meaningful conversations, prioritizing those posts in your news feed so that, as Mark Zuckerberg put it...
A Facebook advertisement is a paid message that businesses and individuals use to promote products, services, or brand messages on the Facebook platform. These ads are integrated into the social media experience, appearing in users' news feeds, stories, and sidebars, as well...
But it’s important to be patient while the Facebook algorithm learns who is most interested in your content. If you aren’t sure whether to turn off an ad, try waiting until it gets at least 1,000 impressions before making a decision. Choose ad objectives first Before you create your ...
Ad reach is both a measure of how well your ads performed but also how well you managed to hone in our audience. How does Facebook reach work? Recent changes to the Facebook algorithm have been designed as an attempt to show users more of what they want to see. To determine where ...