The latest before Morning Recovery was building product at Tesla, prior to that was at Facebook. So, in many ways, this is very serendipitous how I got started, and so it’s very hard for me to pinpoint exactly at what point this even occurred as a thing that I wanted to work on....
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. ...
For example, if 1,000 people saw your ad, and 100 people clicked on it, Facebook first divides 100 (number of clicks) by 1,000 (number of impressions). The result of that data calculation is 0.1, which is then multiplied by 100 to get your CTR percentage: 10%. How to Find Your ...
Share X Facebook LinkedIn Email Copy Link Finding the right content creator for your brand is kind of like dating. You have to keep testing out partnerships until you find the ones that work. Despite this, there’s still groundwork you can do to set yourself up for success. A little ...
Facebook ads versus Google Ads According to Business Insider, there are 2.3 million Google searches every minute. Google is the world’s largest search engine, with more than 80.6% of global market share, Google Ads is the perfect place for marketers to tap into Google’s vast search traffic...
Use demographic and psychographic data.Don’t just focus on age and location. Dive deeper into their interests, challenges, and dreams. Create your personas.Bring this information together in a couple of buyer personas that match your ideal audience. Include a name for each persona and their key...
The best part is you can do this on any page, including those you don’t own, such as those of your competitors. Google Analytics Google Analytics can help you learn more about how Facebook traffic affects your website and your business. For starters, if you look under Acquisition (former...
in machine learning (ML), prescriptive analytics can help answer questions such as “What if we try this slogan?” and “What is the best shirt color for an older demographic?” You can test variables and even suggest new options that offer a higher chance of generating a positive outcome....
4. Demographic Research This one is easy- how much do you currently pay to collect data on your customers, or to research target demographics? A Like gives you a little bit of data. What is it worth to you? There has been a huge debate recently about whether or not Facebook advertising...
in machine learning (ML), prescriptive analytics can help answer questions such as “What if we try this slogan?” and “What is the best shirt color for an older demographic?” You can test variables and even suggest new options that offer a higher chance of generating a positive outcome....