This revival is marked by more complex shapes, stepping away from minimalism to embrace styles from decades ago. Popular techniques include vintage typography, illustrated badges, and the vibrant color palettes that were iconic in the 1970s. Pepsi redesigned its logo in 2023 and moved back to ...
The cost of installing the new logo on the company's trucks and other equipment will be far more expensive.Zmuda, NatalieAdvertising AgeZmuda, Natalie (2008), "What Went into the Updated Pepsi Logo," Advertising Age,...
On Tropicana: ...it's not my brand. It's not my company. So what the hell? I got paid a lot of money, and I have 30 other projects. You move on." On Pepsi: "It's all bullsâ€"â€"t," he said. "A logo on a can of soda? Please. My life is bullsâ...
The Pepsi logo has seen numerous redesigns since its inception in 1898. It has evolved through various iterations to keep up with changing design trends and consumer preferences.3. Can a brand have several logos?Yes, many brands use multiple logos to represent different products, services, or ...
Having undergone over a dozen iterations in the 126 years of company history, the current Pepsi logo was unveiled in 2014. The red, white, and blue ball is a hyper-minimized version of an old-school bottle cap, and the thin, lower-case font keeps the century-old beverage modern. ...
Whether you realize it or not, all of these brands and products work together to help each other — and ultimately PepsiCo — succeed. Setting up a solid brand architecture is important for every brand — not just giant multi-brand corporations like PepsiCo. ...
Whether you're looking to make a bold statement, cover grays, or simply refresh your current shade, our mission is to provide you with luxurious, salon-inspired results from the comfort of your home. Learn more Maybelline Maybelline is the go-to brand for makeup lovers everywhere who want ...
Creating an engaging, memorable logo is an important step in developing a brand identity, but you can't stop there.
PepsiCo // Wikimedia Commons Logo #7 Pepsi Håkan Dahlström // Flickr Pepsi The iconic Pepsi globe didn't appear on the company's logo until 1973, though the business itself dates back to the late 1800s. Since its debut, the circular logo has gone through several redesigns. In 2008...
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