At the time, logo trend guru Bill Gardnerlamented the lossof Pepsi’s “wave” (the undulating white section in the old logo, which, it’s worth noting, was copied by Coke’s 1969“dynamic ribbon”): “By taking away the wave, they just stole the legs out from under Pepsi,” he s...
The purpose of a placket is to make putting the shirt on easier. Where a t-shirt or sweatshirt is made of materials that allow them to stretch as you pull them over your head and slide your arms through, dress or casual button-down shirts don't. Chances are if you were to try and...
TheFedExlogo is a textbook example of using negative space to create an optical illusion with a hidden message, symbol, or silhouette. If you look closely, FedEx’s current logo has a cleverly placed arrow between the “E” and the “x” thatsuggests getting from point A to point Bas wel...
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Logo variation via AppleThe designer Rob Janoff has said that the bite was a way to distinguish the very simple apple from another fruit. But the fact that the logo is so famous that it has not one but several myths floating about it tells a story in itself. The symbol of the apple ...
Comparative Associations: How the brand compares to its competitors. For example, Pepsi is often associated with being an alternative to Coca-Cola, with a youthful, rebellious twist. Each of these types of brand associations plays a role in how consumers perceive and interact with a brand, influ...
The iconic Versace logo is based on a Greek mythological creature, Medusa. The Versace siblings played in the Reggio Calabria area as children, where the
Logo #1 Pringles Mike Mozart / Flickr Pringles Known for unique packaging and signature stacking, Pringles' logo features a cartoon gentleman known as Julius Pringle. Look closer at the word Pringles on the can, and you'll also see that the dot on top of the letter 'I' is actually a...
Pepsico Near East video How to produce videos step-by-step The key steps to produce a video include writing a creative brief, developing a concept, writing a script, generating a storyboard, preparing the pre-production elements, starting the video production, complete the post-production, negot...
Costco has further blurred the line between national brands and private labels by using premium offerings and co-branding strategies with the likes of Starbucks (SBUX), Quaker Oats, a subsidiary of PepsiCo, Inc.(PEP), and Tyson Foods, Inc. (TSN). ...