Social responsibility increased in prevalence after the George Floyd incident because it put brands and organizations in the spotlight to see where they stood. When you look at long-standing brands, like Coca-Cola, McDonald’s, Ben & Jerry’s Ice Cream, it requires you to take notice of som...
Jack in the Box: While most Jack in the Box locations are always open, a company spokesperson tells Nexstar that hours may vary for Easter. You can find local hoursonline.In ‘rare shift,’ Subway says it’s ditching Coca-Cola products Jersey Mike’s: Easter hours may vary by location, ...
A brand pyramid is a representational framework that answers fundamental questions about a brand and market positioning. The framework is particularly useful for new brands to enter a market for the first time. It moves from bottom to bottom with these elements: features and attributes, functional ...
It’s the safer bet. Coca-Cola has brand equity that makes people gravitate towards it. With the right framework, any startup can achieve this in their industry. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, ...
1. Legal Structure: One of the primary reasons for using double layer of taxation is the legal structure of corporations. By establishing a separate legal entity, corporations can protect shareholders from personal liability and enjoy legal benefits such as limited liability. Double layer of taxation...