Alternatively called link bait, clickbait or click bait is a hyperlink on a web page that entices a visitor to click to continue reading an article. Clickbait links often forward the user to a page that requires payment or registration or is one of several pages to help drive page views ...
While click bait is often cast in a negative light because it gets associated with fake news and scams, some argue that, when done well, it can have positive effects for your content. “Done well” means you create the “bait” and then use your content to deliver on your promise. Simp...
Clickbait is essentially bait that websites place for visitors. They are commonly used as part of social media marketing. But the rising popularity and ubiquitous nature of clickbait has led to many to consider it a dishonest strategy, that under delivers on the expectation it builds up. The ...
Overcome the stigma of bad clickbait to create headlines that not only attract an audience but deliver what they want – Content Marketing Institute
Consume– They click and consume it. Enjoy– The content makes a lasting impression on their mind. Link– They take the “bait” and link to it. If your link bait isn’t visually appealing, this process gets cut off between “Consume” and “Enjoy.” This is because visuals help people...
What Is Phishing? Phishing is a kind of social engineering. Similar to "fishing", this kind of cyber attack is when a malicious actor impersonates a trustworthy sender, sends a deceptive message to a victim, and sets "bait" to lure the victim into clicking on malicious links and revealing...
We all have a moral compass, and somewhere in each of us is a little voice that says, “Hey, don’t go over the line.” If that doesn’t sound like you, at least ask yourself if you would be happy clicking on a link and getting a little bait and switch article that has nothin...
Think of it like casting a wide net in the hopes of capturing a few good fish. ABM, by contrast, is an outbound marketing strategy in which a company targets specific businesses it wants to turn into accounts. Think of it like seeking a prize fish and using a specific bait to catch ...
In computer security, a Trojan is a type of malware that can wreak havoc on computer networks. Unlike a virus, which relies on a host program to spread itself, a Trojan relies on unwitting users to let it in.
Link bait can take on many forms, including as a: Research study How-to guide Opinion piece Infographic On-site tool But that’s just to name a few (we’ll share more examples of link bait later). One of the major appeals of link baiting in SEO is that it’s a scalable solution...