numbered 61 through 65, is to test your ability to translate English into Chinese.After each of the sentences numbered 61 to 64, you will read four choices of suggested translation.You should choose the best tr
Some small businesses look at the flashy advertising campaigns of well-known brands like Apple and Coca-Cola, and get caught up thinking they also need to spend time, money, and effort building brand awareness. That’s putting the cart before the horse. ...
It’s your job to find this community, connect with it directly, and build a strategy for individuals within the community to interact with each other. And you want to do this because your brand community is a powerful business tool. Imagine having a group of people who regularly use your...
chromebook vs laptop gaming laptops under 1,000 how to buy the best laptop under 500 how to get started working from home? how do you connect a laptop to a tv? how to build custom laptop? how to change your browser homepage? how to skype? how much hard drive space does your laptop ...
Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Sure, it’s doable, but it’s pretty complicated. The classicmarketing funnellooks straightforward, but in reality, every customer journey is different and some can be much long...
elements like logos to customer service interactions and marketing messages. While iconic examples like Apple Inc.'s (AAPL) minimalist aesthetic or NIKE, Inc.'s (NKE) "Just Do It" motto show how powerful brand identity can be, there's far more to it than coming up with the neatest logo...
As a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. While SEO changes frequently in small ways, theconcepts of SEOdo not. We can break SEO into thre...
Displaying ads to users who have previously interacted with a website or product, reminding them of their interest and encouraging them to return.Retargetingis effective because it often takes multiple brand exposures before someone buys. The “Rule of Seven” is an old marketing principle that est...
Apple is fighting a court order to unlock an iPhone that belonged to one of the San Bernardino, California, terrorists, citing privacy concerns. CBS News business analyst Jill Schlesinger reports with the business angle of this story.
Digital marketing is a wide-ranging field. So it’s important to establish your goals before starting a digital marketing campaign. For example, do you want to build brand awareness? Acquire new customers? Focus on retention and customer loyalty? Outlining goals helps you tailor your strategy and...