Blue ocean strategy is based on the simultaneous pursuit of differentiation AND low cost. It is an ‘and-and’ not an ‘either-or’ strategy. It creates uncontested market space Blue ocean strategy doesn’t aim to out-perform the competition. It aims to make the competition irrelevant by rec...
What are red and blue oceans? Why do we call them that? What outcomes does red ocean strategy produce and how is it different from blue ocean strategy? Find out this and more.
Why Is a Blue Ocean Strategy Difficult to Implement? Blue ocean strategies are difficult to implement for a simple reason: if it were easy, someone probably would have already done it. Since blue ocean strategies require identifying untapped markets, and sometimes reinventing the market itself, a ...
What is Blue Ocean Strategy? 3 Key Ways to Build a Business in an Uncontested Market Exploring "Blue Ocean" opportunities involves navigating uncharted territory where few understand the problem, offering both excitement and risk. By Howard Enders Leadership 4 Business Books All Entrepreneurs Sh...
What is a Blue Ocean strategy? What is the impact of creating a Blue Ocean? How does the discovery of oil to a country impact its economy? How important is oil to the U.S. economy? How would the price of oil be affected if OPEC announces an increase in oil production by 20 percent...
We explore what the blue ocean strategy is, its benefits and which companies have successfully implemented it.
In business school, you may have learned about the “blue ocean strategy,” where the goal is to bethe onlycompetitor in a thriving marketplace. Unfortunately, in the real world, no business exists in a vacuum. Even if you created a monopoly with a new invention, copycats are sure to fo...
What is Blue Ocean Strategy? 3 Key Strategies to Build a Business in an Uncontested Market Exploring "Blue Ocean" opportunities involves navigating uncharted territory where few understand the problem, offering both excitement and risk. By Howard Enders ...
One of the techniques used in Blue Ocean strategy is the strategy canvas. It is a simple but very powerful visualisation methodology.
If the firm is not seeking to adopt a new paradigm, the best strategies are those that are the most easily assimilated. If, on the other hand, the firmislooking to implement a new culture,the SFA matrix can be used to formulate astrategythat will help employees adapt to the change. ...