That’s the magic ofstorytellingin video advertising. It’s not just about watching. It’s aboutfeeling. Advertising with video has the unique power to connect with your audience on a deep, emotional level. It’s like a bond between you and the brand that lasts long after the video ends....
Businesses spent more than $95 billion on video advertising in 2024. Just in case that doesn’t sound like a lot of money to you, don’t worry—data from Statista suggests that number will only grow. These days, video marketing is beyond popular—it’s practically mandatory. Videos play ...
Video advertising is the use of video content to sell products or services. Key takeaways Video advertisements are one of the most effective forms of advertisements, as moving images are easier for customers to recall than static images or text. Since many publishers allow viewers to skip a vid...
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For the coming years, all experts expect this industry to grow and develop, so for every marketer, there are certainly a couple of trends to watch regardless of business specifics. So what is video advertising? And how to integrate it into your marketing strategy? Read on to get the ...
Another major benefit of social video advertising was found by Facebook and Nielsen experts. According to their data, 74% of the total Ad Recall is achieved within the first 10 seconds. So, this format may become a great way to solve the ad fatigue issue mentioned in ourFebruary Digest. ...
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While the term native advertising has been used for some time, it has gained relevance as people have become more aware of and concerned about online advertising practices like clickbait, ad fraud, and ad blocking. Native advertising is one of the solutions to these challenges and presents a ...
With the introduction of TV, videos have quickly become the most effective advertising type for quite a long time. Right now, television is losing its popularity, and the internet gradually conquers the world. While most of us are used to video advertising in the format of TV commercials, it...