Customer data integration is an essential part of your data governance strategy. Without it, finding and analyzing your data will be a painstaking process. Trying to access several sources to find the most recent data, cleaning it, and then uploading to a single report. Only then will you be...
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Looking for online definition of ADCOM or what ADCOM stands for? ADCOM is listed in the World's most authoritative dictionary of abbreviations and acronyms
What is inbound marketing? We've put together a complete guide on its meaning, why we believe in it and how we implement it.
In essence, customer lifecycle marketing (CLM) engages each prospect, lead, and customer differently because they’re at different stages of the customer experience. Because each stage is unique, this strategy emphasizes addressing customer needs and requirements as they engage with your brand. ...
Using analytics is like following a recipe for success. Much like reading cooking directions and timing the pasta to know when it’s done, you can get customer insights without having to do much testing and guesswork. Tip: Learn more about best practices for customer data management. How to ...
iPhone 4S’ Siri is xenophobic and she can’t sing Infographic: how the world uses social media What brands can learn from Airbnb’s reputation management disaster Want more Twitter followers? A Google+ invite? More Facebook Likes? They’re all for sale on eBay....
What is competitive analysis? Competitive analysis is the process of comparing your competitors against your brand to understand their core differentiators, strengths, and weaknesses. It’s an in-depth breakdown of each competitor’s market position, sales & marketing tactics, growth strategy, and ...
What is the input-process-output (IPO) model in information processing? Computers: In information technology, input-process-output (IPO) refers to a methodology. This IPO has applicability in developing and assessing software. It can also be applied in other areas of study. ...
A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. While tried-and-true tactics still ...