Mobile attribution is the process of tying app installs to marketing activities, such as ads or campaigns, that lead users to install or engage with a mobile app. Think of it as the detective work behind trackin
The reality is that the market is so competitive, that your app might be forgotten and completely invisible without a proper mobile app marketing strategy. What can you do about it? One thing you can do is apply the best app marketing strategies and utilize the best app marketing tools to ...
Think of AI as a vehicle that can deliver all the customer insights you need and want. You can market more efficiently and create personalised content that customers love. The vehicle is definitely a fast-moving one, but don’t panic. I’m here to show you how to be confident in the d...
(c) the what3words Android Package provided by what3words, that provides the core functionality of the what3words mobile application (the “ APK ”), is subject to the legally binding terms and conditions of this agreement and any schedules to this agreement, including the documents expressly ...
Also, ensure the product or service you’re promoting is suitable for the platform you’re using. For instance, home décor and clothing might perform well on image-heavy platforms like Instagram. However, for more complex purchases, like software, your conversion rates might be higher on platfo...
Analytics/dashboards that provide insight for campaigns, emails, account analysis, and revenue attribution When is the best time to invest in a marketing automation solution? There are several questions to ask when trying to determine if it’s the right time to invest in marketing automation. Ar...
Prior to joining CrowdStrike, Baker worked in technical roles at Tripwire and had co-founded startups in markets ranging from enterprise security solutions to mobile devices. He holds a bachelor of arts degree from the University of Washington and is now based in Boston, Massachusetts....
Also, ensure the product or service you’re promoting is suitable for the platform you’re using. For instance, home décor and clothing might perform well on image-heavy platforms like Instagram. However, for more complex purchases, like software, yourconversion ratesmight be higher on platforms...
software which is available under open source or free software licences, and for which what3words is required to provide attribution), please note the followingThird Party Legal Notices. The Terms do not alter any rights or obligations you may have under those open source or free software ...
According to an eMarketer report, cross-device tracking is thesecond-largest (42%) attribution challengefor marketers. Customers often switch between devices ( like desktop, mobile, and tablet) during their journeys. Tracking these cross-device interactions accurately can be challenging, as cookies an...