Subscription marketing is a strategy designed to help businesses acquire new customers and retain existing customers in the long-term. The most common way is via a subscription business model, which involves customers paying a recurring fee to access a product or service. How a subscription model ...
Formulating and implementing a strategic plan is core to the modern university leader’s job description. But amid complaints that such documents are vacuous, generic and irrelevant to the wider community, John Ross asks how the process can be impr
Smoother customer care interactions drive more brand loyalty. As market competition heats up and consumers become pickier about what they buy, that’s what will make sure your product or service doesn’t end up on the chopping block. Nailing an omnichannel escalation management strategy means ...
WinWin: Your strategy is “connecting customers to what matters most.” Can you tell us how you will achieve that? Andersen:We believe that it’s fundamental to personalize customer experience based on their needs and preferences, and to do that we need deep customer insights, tools...
Why is risk management important? Without mitigating risks, businesses of all sizes are in danger of suffering serious, far-reaching consequences, from financial and data losses to decreased consumer trust and loyalty. Even worse, if you receive a fraudulent payment, you could be held financially ...
Retention is just as important as getting new customers. Keep your audience engaged with loyalty programs, helpful emails and great customer service. A strong funnel turns leads into loyal customers and helps your business grow over time. 11 best marketing strategies One of the biggest challenges...
of company culturestrongly emphasises product quality and customer service to retain customer loyalty. While it also has the potential to affect employees’ day-to-day stress, managers and upper management can take the lead in offering high-value incentives or benefits to improve employee satisf...
Increased Customer Retention and Loyalty The direct consequence of customer satisfaction is that you retain a large portion of your customer base because they are loyal. Having a handful of customers with a high LTV (lifetime value) is more valuable than a torrent of customers from quick sales ...
The best thing is, it’s not so difficult to do it online either. All you have to do is to send an automated thank you email right after they perform an action. To make the message even sweeter, you can also add a discount code, store credit, or free delivery –they’ll know it...
Knowing their audience is already interested in the offer, brands can further leverage these preferences to entice customers with a special discount. Dynamic landing pages Landing pages are a popular marketing strategy with the potential for personalization. Dynamic landing pages are designed to speak...