When it comes to choosing the best email marketing software, the truth is, they aren’t always one-size-fits-all. While every email marketing service is a little different, the vast majority offer similar basic features across the board. This makes choosing the right email marketing platform t...
Emails are an art and a science, and efficiency is key for success. It’s important to not only get into the inbox but also to get them to engage with your emails. From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how yo...
What is the best email marketing software? Greatgives you the power to run email campaigns from start to finishandanalyze the results to make the next campaign even better. With the rightbulk email software,you can handle everything from soup to nuts: ...
You are new to email marketing and want a platform that is easy to use You need a generous free plan, or You are looking for a platform with a simple user interface. On the other hand, here is when to use Mailchimp: You need more advanced automation features or integrations You need ...
Step 2: Choose an Email Service Provider The first thing you need is an email service provider (ESP). An ESP will provide the tools you need to create, send, and manage email campaigns to your audience. Choosing the right email marketing software with the features you need can keep costs...
Sephora’s birthday offer is one of the best email marketing examples of surprising and delighting customers in their inboxes. How to Get Started with Email Marketing Your email marketing efforts are an extension of your brand and should be treated with the same care and attention as any other...
Nowadays, there are tens of different options for email marketing software. Creating emails and building lists has never been easier with all the user-friendly AI tools and lead-generation software. Even though many marketers prefer other channels and sometimes claim that email is dead, this channe...
Learn about the basics of email marketing and find out how to optimize your email campaigns for better conversions.
First, a marketing email is sent to a current or prospective customer. Second, whilepersonal emailsare often just relaying information, the goal of a marketing email is always to drive subscriber actions that benefit the business, such as signing up for an event or clicking through to a produc...
Learn expert email marketing tips for successful campaigns that attract, retain, and convert your audience.