Logos, Greek for "word," refers to persuasion by logic. An argument using logos is using logic to appeal to the audience. Logos relies on consistency, logical argument, and effective supporting evidence and examples. For instance, using facts and data to prove your point is an example of an...
It’s where we get the word ‘logic’ from. When Aristotle talks about logos, he’s referring to ‘reasoned discourse’ or ‘the argument’. Logos is when we use cold arguments – like data, statistics, or common sense – to convince people of something, rather than trying to appeal to...
A logical appeal is called 'Logos.' This term comes from Ancient Greece where Aristotle used it as one of the three ways to engage and persuade an... Learn more about this topic: Logos | Definition, Uses & Examples from Chapter 1/ Lesson 14 ...
All three features of Apple are identical. Some claim that the “bite” from the apple is a term of the word byte. We think that’s a very cool way of putting a minimalist logo into interest. Learning Notes It is vital to know how the Apple logo demonstrates in its design the ...
Appeal to nature: This type of fallacy argues that some behaviors or actions are natural (e.g., claiming that an action is “human nature”). It’s problematic, because the definition of natural is subjective, and it creates moral assumptions about unnatural actions or behaviors. Logos examp...
Humour Appeal Ads that make you laugh have a great impact on the viewer. In fact, it is one of the highly effective forms of appeal which advertisers use to draw the attention of the target audience. When the consumer finds something full of humour, he not just watches it but also remem...
The term logos is one that comes from ancient times. Aristotle used logos to describe a rhetorical appeal to reason, an appeal that was used by great rhetoricians of the time. Interestingly enough, the term also refers to a rational divine intelligence at work in the universe. This is becau...
While today’s modern logos might look and feel different, the basic objective is the same—recognition. Paul Rand, the father of graphic design once said, “A logo doesn’t sell (directly), it identifies." With this in mind, remember that your logo is like the soul of your company,...
Colors cantrigger different emotions. So, complementing your logo shape with the rightcolor combinationscan either boost your logos appeal or steer it in a different direction. Use color deliberately! 3. Consider your competition Take a look at your competitors’ logo shapes and make a note of ...
You also can use your logo to create an image of speed and efficiency. Internet Appeal You can enhance your ability to establish an Internet presence with a distinctive logo. With all the creativity that goes into designing a website, an eye-catching logo is essential to differentiate your ...