TEGNA Attribution is a tool that collects real-time data for TV shows and their accompanying ads. Then, viewership connects to outcome metrics such as website visits, app downloads, and sales conversions. Your brand can use this data to prove the value of TV/streaming schedules to drive ...
It is not yet a done deal. African American media mogul Byron Allen is one of three suitors who want to acquire TEGNA, (the renamed Gannett broadcast and digital business, when it was spun off from the publishing business/assets.) Allen of Byron Allen Media Group, is only suitor who made...