Tech marketingfocuses on communicating the value, features, and benefits of tech solutions to specific target audiences, which can include businesses, consumers, or developers. Technology has permeated every aspect of our lives. We see the world persistently advancing from social media and e-commerce...
Each dimension of tech intensity builds upon the others.Two diagrams, the first is a Venn diagram that explains how tech intensity is the intersection of technology adoption of a company, an individual's capability to use the technology, and organizational trust to deploy the technology. The...
To manage campaigns, advertisers and agencies use a range of AdTech solutions, including agency trading desks (ATD), demand-side platforms (DSP), ad exchanges, supply-side platforms (SSP), ad servers, ad networks and publishers. The difference between AdTech and MarTech AdTech is focused on...
B2B firms are also demanding more fintech solutions than ever. To capitalize on the demand, fintechs will need to keep up with evolving regulations and ensure they have adequate resources to comply. Looking for direct answers to other complex questions? Explore the full McKinsey Explainers ...
So much of modern life—business or otherwise—relies on software solutions. From the phones and computers used for personal tasks or to complete our jobs, to the software systems in use at the utility companies that deliver services to homes, businesses and more. Software is ubiquitous and sof...
First, the organization identifies the digital-twin solutions available in its sector and estimates the potential value for each type. The organization can also develop a framework for its digital-twin transformation. Architecture design and software stack definition phase. Here, the organization identifi...
This is even more the case when the importance of data is considered in informing campaigns and strategies. In this way, the ability of MarTech tools to aggregate and analyze information is key. Moving forward, expect more businesses to bolster their MarTech stacks as investment in digital mark...
Learn how outdated technology can negatively affect your bottom line, and why a tech refresh may be what your small business needs to succeed.
What is software as a service (SaaS)? Software as a service (SaaS)is application software that is hosted in the cloud, and it serves as the primary delivery model for most commercial software today. Popular SaaS business solutions includeenterprise resource planning (ERP), project management soft...
Is Green Tech a Growth Industry? Green technology is undoubtedly a growth industry driven by increasing global awareness and the urgent need for sustainable solutions. As governments and organizations prioritize environmental policies, investments in clean energy, electric vehicles, and sustainable agricultur...