Total addressable market (TAM) refers to the maximum possible revenue a product or service could generate if it was able to activate every single relevant customer.
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Explore whether a brand is investing in digital PR to build buzz around its business and analyze its strategy. Social media. See how actively brands use different social channels and what kind of content is working best for them. Partnerships. Analyze high-value partnerships to see if brands ...
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By now, you must have a fair understanding of ad exchanges, their functioning, and how they benefit both publishers and advertisers. Investing in a suitable digital ad exchange will certainly bring profits. But there are plenty of fish in the sea, and whether it is maximized ad revenue or ...
Venture capital is a form of investing skewed toward high-risk bets, that are likely to fail. Therefore venture capitalists look for higher returns. Indeed, venture capital is based on the power law, or the law for which a small number of bets will pay off big time for the larger numbers...
Is Investing in IPOs a Good Idea? IPOs may still offer you a significant opportunity to bolster your stock portfolio and enjoy a superior return on investment. However, the Latin saying —‘caveat emptor’, ‘let the buyer beware’ should always be kept in mind. The fundamentals of the comp...
Here instead, the premise is to go as small as possible, to make the business viable at a small scale before testing it at a broader and broader scale. Many of the successful tech giants we know today started in this manner:Google: in the early days, Google was a research project at ...
One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. The concept can be defined many ways, but the simple definition shared in this episode is: it’s when you ...
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