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Did you ever wonder how Google is able to display cooking recipes, knowledge graphs or how-to's right on the results page?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain...
What is structured data in SEO and how it works? 7. Monitor the performance of your pages SEO is an ongoing process, so it’s important to regularly track the performance of your optimized pages. Use tools like Google Analytics and Google Search Console to monitor organic traffic and conversi...
You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
It is the practice of improving your website's content, structure, and visibility to rank higher on search engines like Google. SEO is essential for beginners and businesses. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds ...
Adding schema markup might help improve your rankings, but might is the operative word here. While there are many SEO ranking factors you can leverage, schema markup is not the most effective. According to Google’s John Mueller, structured data may help with targeting and ranking keywords, but...
An entity is a unique topic on which search engines gather information. It may be a person, place, thing, or idea; we define it by its relationships to other entities. “Disneyland” is an entity in SEO. It’s related to entities such as “Walt Disney,”“theme parks,” and “Anahei...
There are two basic types of tools for SEO: Google Search Console is a free tool that provides click, click-through rate and SERP impression data straight from Google and notifies you of technical issues and manual actions. The data is limited but it’s considered to be the most accurate ...
SEO, or Search Engine Optimization, is a set of practices designed to improve the visibility and ranking of web pages in search engine results. In simpler terms, SEO helps your website show up more often and more prominently when people search for terms related to what you offer, making ...