Build your Customer 360 and get a complete view of your customers across sales, service, marketing, commerce, and more.Explore AI CRM Sales Service Marketing Commerce Slack CRM Products by Industry Back Industries Get industry-specific innovations that modernize your business, save time, and lower ...
Marketing fundamentals remain constant across B2B and B2C marketing, but the specific strategies and tactics differ because the audience is different. The key differences include: Decision-makers. Generally speaking, in B2C, one individual makes purchase decisions. In B2B, there often are many people...
Marketing segmentation is when you tailor marketing campaigns to specific audiences to improve conversion rates & customer satisfaction. Get started here.
When Is The Right Time to Implement a Sales Enablement Strategy? At what point in your company’s growth should you consider sales enablement? Some company and sales leaders would say from the beginning. Even if you don’t have a dedicated department due to a lack of resources, you should...
Cost management: While the cloud may deliver savings versus maintaining an on premises data center, because cloud services are generally priced using a subscription model based on utilization, organizations may struggle with unexpectedly large bills that blow the IT budget. To minimize this issue, be...
Compared to digital marketing, inbound marketing is more of a cohesive strategy comprised of some digital marketing tactics used to try and bring potential customers to the content/digital asset that is being offered. Inbound marketing is very metrics-driven, focusing bring in and then on pushing...
It isn’t common, but there are times when your Social Security payment could be delayed. Maryalene LaPonsieApril 30, 2025 401(k) Rollover: Is an Annuity Right? Annuities offer protection, but your 401(k) already gives you tax advantages without the fees and complexity. ...
Social is a go-to channel for raising brand awareness. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? There’s no one correct answer to that question. The truth is, the options are as limitless as your creativity. If you want to...
Would love to hear from anyone who has successfully taken a more proactive approach to cloud cost-savings versus a reactive approach? What strategies or tactics have been key in your success? In the realm of cloud adoption, an good strategy begins ...
Potential conflicts. When you use a hybrid of direct and indirect selling, sometimes your partners may feel like they’re competing with your own salespeople. Create clear guidelines around what products are sold through the channel versus direct sales to minimize this issue. ...