The Safe and Sound Protocol (SSP) is a powerful listening therapy designed to help regulate the nervous system, so you can better connect with yourself, others and the world around you. Humans need social connection. Subconsciously, your nervous system is always looking for cues of safety...
What is an SSP, and why are they an important component of the programmatic advertising ecosystem? Read more.
An SSP (Supply-Side Platform) is a programmatic technology platform that allows publishers to manage, sell, and optimize their digital ad inventory. It automates the process of selling ad space by connecting publishers with Demand-Side Platforms (DSPs), ad exchanges, and ad networks. The goal ...
What is the difference between SSP and DSP? There’s no such battle as SSP vs DSP. Sure the acronyms are very similar but these two perform completely different functions. Shortly, SSP is an equivalent of the demand-side platform for advertisers but SSP is created for publishers. Using suppl...
At its core, real-time bidding is a way of trading advertising spaces through individual impressions through the real-time auction. The process of selling and buying occurs in the browser, server, orad exchange that connects to publishers through an SSP and to advertisersthrough a DSP. ...
The SSP currency has been added to the currencies list. You can add this currency to your organization, or assign it to your customers and their transactions. 6 May 2019 Update the Currency Name to be Displayed in the Amount in Words Field in Templates Change the name of any currency in ...
Now during RTB or Real Time Bidding, the SSP sends the token to the data of the bid stream. At the same time, the token will be shared with the Demand-Side-Platform or the DSP by a data provider or an ad exchange. The same token is also kept in store on the browser of the user...
In digital advertising, an SSP is a Supply-Side Platform. In non-technical terms, it’s computer software allowing websites to sell ad inventory programmatically and receive payment for it. At Mediavine, you’ve likely heard us refer to the ad partners, or ad exchanges, we work with. SSP...
A supply-side platform (SSP) is an adtech platform used to coordinate and manage digital ad inventories. Here’s everything publishers need to know in 2025.
The global SSP market is divided into various segments, depending on the region, industry, business size, and applications. For example, region segmentation includes Europe, North America, South America, Asia-Pacific (APAC), and the Middle East and Africa (MEA), whereas industry segments include...