SSP is a part of an automated mechanism that sells an ad inventory. Check how SSP gets connected with other ad platforms and what features brings into RTB environment.
The more ad units your SSP is able to support - the better will be the result of monetization. Why? Because it means that all kinds of advertisers will be able to place ads on your inventory - both those who choose static ads and dynamic ads. The other no less important benefit is th...
3 Ways Fashion is Using AI This Season Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion? Artificial Intelligence promises to reshape whole sectors of the economy, and fashion bran...
All you have to do as a publisher is add a js wrapper of a service provider. Benefits of a Supply-Side Platform for Publishers Some of the main ways publishers can benefit from using an SSP for digital advertising include: Access to a vast range of advertisers ...
How to choose the right SSP Understanding how SSPs work is important, but knowing which supply-side platform is right for you — is essential. Here are four questions to consider when looking for the right SSP: Do I need a third-party SSP or a custom SSP?
The most evident benefit of employing an SSP is the immediatebeneficial effect on your ad fill rates.The fill rate is calculated using the number of filled ad spaces in a publisher’s inventory and comparing it with the number of vacant spaces. The higher the fill rate, the fewer vacant ad...
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It is then shared with its Supply Side Platform or SSP. Now during RTB or Real Time Bidding, the SSP sends the token to the data of the bid stream. At the same time, the token will be shared with the Demand-Side-Platform or the DSP by a data provider or an ad exchange. The ...
The biggest benefit of programmatic advertising is automation, but you can’t put your campaign on autopilot without checking on its progress. Pay attention to the tools your DSP gives you to watchattributionand other key measurements. Remember, you’re still the brains behind the operation. Devel...
Learn the supply-side platform definition, which processes SSP requires, how SSP advertising works, and the advantages publishers have by using them.