SSP strives to raise that amount as high as it’s possible. Publishers can also set a filter for their ads, e.g. by the certain advertiser or an ad category. This is very useful in case when the content of the advertisement and content of the environment, where the ad will be ...
Employers are required by law to pay an amount of sick pay to any employee who is absent due to sickness. This is known as Statutory Sick Pay or SSP.
The amount of revenue earned from ads is referred to as yield or ad yield. The primary purpose of an SSP is toselect the best bid pricesfor your ads and optimize ad displays to minimize fatigue (e.g., displaying the same ads over a long period). However, it isn’t designed to pick...
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Certain types of programmatic ads are measured by cost per mille (CPM), which means cost per thousand impressions. CPM is a pricing model where you pay a certain amount for 1,000 impressions, or the number of times your ad appears. CPM is popular with larger publishers, where advertisers ...
Storage Replica compression reduces the amount of data transferred over the network during replication. To learn more about compression in Storage Replica, seeStorage Replica overview. Storage Replica Enhanced Log Storage Replica Enhanced Log helps with log implementation to eliminate the perform...
While it’s often stated that DSPs are used by advertisers and SSPs by publishers, this oversimplifies their relationship. These platforms are actually complementary, and each plays a crucial role in the ad serving. Thus ‘DSP vs SSP‘ narrative is a misconception. ...
How to choose the right SSP Understanding how SSPs work is important, but knowing which supply-side platform is right for you — is essential. Here are four questions to consider when looking for the right SSP: Do I need a third-party SSP or a custom SSP?
Storage Replica compression reduces the amount of data transferred over the network during replication. To learn more about compression in Storage Replica, seeStorage Replica overview. Storage Replica Enhanced Log Storage Replica Enhanced Log helps with log implementation to eliminate the performance costs...
DSP & Programmatic Tech Stack: SSP, Ad Exchange DSP is tightly integrated with the programmatic ecosystem, making it next to impossible to take part in an RTB auction without thisad techpiece. But a demand-side platform isn’t the only hero of the programmatic crew. Meet the rest of the ...