A Unique Selling Proposition (USP) is a statement that concisely states what you sell, to whom you sell it, and why it’s better/different than what else is out there. It can be applied to either an individual product or an overall company. When someone reads your unique selling propositi...
A unique selling proposition (USP) can tell people what to expect when doing business with you. It’s a way to introduce yourself quickly and connect with the perfect customers. The only problem is that a lot of companies don’t know the right way to build one. In the following sections...
Learn the key steps to building a sales plan that is adaptable while also empowering your reps to sell efficiently.
Learn the definition of upselling, see examples of upselling and cross-selling in the wild, and explore best practices for using upselling techniques to increase revenue and customer satisfaction.
By selling the put, you can take advantage of this time decay. The buyer of the put will pay you a premium, and if the option ends up expiring worthless, you will collect all of the premium. So, let's say that Apple is trading at $115 and there is currently four weeks left until...
A unique selling point (USP), also called aunique selling proposition, is a marketing statement that differentiates a product orbrandfrom its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the...
Chapter 3 of the book "Dynamic Practice Development" is presented. It classifies selling and examines the attributes of a good salesperson. There is a review of why selling varies for the professions and it presents key differences between selling to individuals (private clients - business-to-...
The conclusion of a selling technique is often referred to as the “close” and is meant to actually gain a sale. There are many different ways in which a person can close a sale, usually ranging from soft closes to hard closes. A soft close is fairly passive and may involve allowing ...
Nearly three-quarters of your buyers prefer a rep-free experience (Gartner), and they’re choosing the lowest-risk solution over the ideal one (Forrester). Realize Higher Productivity The solution is a value-based approach to selling that enables sales professionals to put the buyer first, eleva...
E-commerce sales can be B2B or B2C. Both involve the same process of selling products or services online. For B2C sales, this might mean chatting with someone online to provide customised product suggestions and quickly closing a deal. B2B e-commerce salespeople typically work through more comple...