A search engine performs a number of steps to do its job. First, abot, also called a spider/web crawler, trawls the web for content that is added to the search engine’sindex. These bots scan all sections and subpages of a website, including video and images. Hyperlinksare parsed to ...
To envision the mechanics, it helps to know how a search engine prepares its information index to be searched. For starters, an “index” is where the data is stored. Most search engines store their data in an index in a structured way called an inverted list. ...
Crawling.Crawlers discover what pages exist on the web. A search engine constantly looks for new and updated pages to add to its list of known pages. This is referred to asURL discovery. Once a page is discovered, the crawler examines its content. The search engine uses an algorithm to ch...
The Omnibox allows users to enter a URL for a website they want to visit or search for a specific term or phrase using their preferred search engine. As the user types, Omnibox suggests possible URLs and search terms based on the user's browsing and search history. In addition to its pr...
Search intent (also known as “user intent”) is the searcher’s main goal when typing a query into a search engine. Common types of search intent, also referred to as keyword intent, include informational, commercial, navigational, and transactional. For example, if you’re looking to buy ...
What is search intent? Search intent (also called “user intent” or “keyword intent“) refers to the goal a user has when typing keywords into a search engine. Search intent can be divided into four basic categories: informational, commercial, transactional, and navigational intent. ...
1 However, the marketing strategy didn’t get its official name until 2001.2 That’s when technologist and journalist Danny Sullivan created the term in an article he wrote for his search engine marketing publication.3 The creation of this term helped recognize SEM as its own marketing field....
You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
A website is a collection of web pages and related content accessible through a web browser—but that’s just the beginning.
Cognitive search tools Cognitive search is still in its infancy, but multiple companies have jumped on the opportunity to create and market cognitive search tools. They include the following: IBM with Watson Explorer. Coveo. Attivio with their Cognitive Search and Insight Platform. ...