In this blog post, we will explain what real-time bidding is, explore its benefits and drawbacks, and discuss why RTB plays an important role in digital advertising today. Keep reading if you’re curious about RTB advertising technology and how it can help your business. ...
First, you have to remember that the majority of adservers are focused on prioritization and not maximizing revenue or eCPM. These systems don’t function in the RTB world as they assume that delivery is a given and are trying to fulfill allocations & priorities. It’s much harder to estima...
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Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a defi...
Real-time bidding (RTB) is not without its risks. In addition, to low quality ads, there is a high likelihood the ad served is not compliant with the publisher’s company policies. Due to third-party placements, the publisher has little control over the entire process, and often struggles...
Basically, RTB involves two sides of an equation. On one side, you have websites that have ad space and the other side has advertisers that want to show ads. It is nothing more complicated than that. Real-time bidding allows the advertisers to instantly bid on the ad space when it is ...
Learn how real-time bidding works, what RTB is, and everything else you need to know about real-time bidding with Adjust.
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Marcelo Ballve
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