To rile someone isto annoy or bother them. For example, a friend might rile you by constantly texting when you're trying to have a conversation with her. You can also rile water, meaning you make it muddy by stirring it up. The verb rile is derived from roil, and they basically mean...
ROI is short for return on investment and in this case, it measures the money the business spends on marketing activities versus the revenue generated from those marketing activities. A positive return on investment indicates that you are marking more than you are investing. Meaning - the money ...
There are four different types of search intent: informational (when a searcher wants more information), transactional (when someone is ready to buy), commercial(when someone is researching the best products/services), and navigational (when someone is looking for a specific page or website). Co...
On-site surveys are one of the most affordable methods for feedback collection. They are perfect for gathering in-the-moment or transactional insights, meaning you can catch the visitor or customers in action to gauge their experience. Another advantage of using surveys is multi-channel reach. T...
A Knowledge Graph turns yourdatainto machine-understandableknowledge. But what separates data from knowledge? Knowing this answer is key to understanding the definition of knowledge graphs. Real-world knowledge is: situational: meaning alters depending on circumstances ...
Is NPV or ROI More Important? Both NPV and ROI (return on investment) are important, but they serve different purposes. NPV provides a dollar amount that indicates the projected profitability of an investment, considering the time value of money. Conversely, ROI expresses an investment's efficien...
Social media is still new territory for some upper management executives. Getting approval for marketing campaigns and expenditures can sometimes prove difficult without numbers and demonstratedmarketing ROI. Meltwater helped Vans, a well-known sneaker brand, to performreal-time monitoring, analysis, and...
The same can be said for companies when it comes topersonalised marketing. The term “personalisation” is used all the time in the world of marketing, but its true meaning can sometimes get lost. Personalisation is defined as using data to target and retarget leads with a brand message that...
When the entire organization is contributing story ideas, there is a sense of ownership and pride that carries through. Employees can be hesitant to mix business and pleasure, meaning they don’t always want to promote their company’s marketing efforts with their social network. When...
Staples gained customer insight by analysing behaviour, providing a complete picture of their customers, and realising a 137% ROI. Oil, Gas & Utilities Whether it is predicting equipment failures and future resource needs, mitigating safety and reliability risks, or improving overall performance, the...