Customer segmentation is the practice of dividing a company's target audience into groups with similar characteristics to improve customer engagement. Think of it like organizing a messy closet. Instead of a jumble of clothes, you sort everything into categories: shirts, pants, dresses, etc. This...
Customer lifetime value (CLV):This is the projected revenue from a customer throughout the purchasing lifecycle. It helps businesses measure customer loyalty. LTV also identifies ways to maximize the return on investment (ROI) for product marketing and support team development. Customer retention rate...
If website traffic is low, as a tracked metric, then owners of the campaign can figure out how to improve its assets or targeting to increase traffic. Increasing ROI, based on constant optimization. Marketing metric examples Some usable examples or scenarios of marketing metrics include, ...
Failing to align personalization with overall brand messaging and values How is AI changing personalized marketing? AI is potentially transforming personalized marketing by Enabling real-time personalization at scale Improving predictive analytics to better understand and predict customer behavior Enhancing natur...
E-commerce, or electronic commerce, is the buying and selling of goods and services over the internet, on websites, mobile apps, or social media. By optimizing e-commerce as part of a broader digital-commerce transformation, sellers stand to attract more
What is semantic SEO? Semantic SEO involves optimizing content to align with user intent and context rather than just specific keywords. This approach helps search engines better understand the overall meaning of your content, improving your chances of ranking for a wider range of queries. ...
By providing valuable information tailored to each stage of the customer journey, you can guide potential customers toward making a purchase decision. Understanding which types of content speak to your audience and how to align them with different stages of the funnel is crucial for this process. ...
Deep learning is a subset of machine learning that uses multilayered neural networks, called deep neural networks, that more closely simulate the complex decision-making power of the human brain. Deep neural networks include an input layer, at least three but usually hundreds of hidden layers, an...
Tracking ROI.One of the shortcomings of using influencers as a paid marketing channel is the lack of extensive tracking that most social platforms have for sponsorships. WithShopify Collabs, you can easily track your affiliate campaign performances from within the Shopify admin. While other paid ad...
ROI is a popular metric because of its versatility and simplicity. Essentially, ROI can be used as a rudimentary gauge of an investment’s profitability. This could be the ROI on a stock investment, theROI a company expectson expanding a factory, or the ROI generated in a real estate trans...